World Vision's journey to easter
World Vision's Journey to Easter campaign is an invitation to experience the Lent and Easter season in a new way. My tasks in developing this campaign included creating downloadable print resources, story videos, and Instagram Stories, all visually aligned to World Vision's global brand guidelines. The print resources included weekly story guides sharing the journeys of children and families from around the world. The videos brought these stories to life through animation and narration. By using Instagram Stories, the campaign created a new opportunity for digital storytelling and reached the audience in an unexpected way.