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Freeform Identity

 

Freeform

Identity Design

 

Freeform is the new name for ABC Family. With Freeform’s redesign an organic symbol offers numerous animation opportunities. It alludes to the name of the channel itself and freely forms to its surroundings. The fresh blue color is playful yet mature enough to cater to the young adult demographic. Stationery and style frames for a network ID are included in this identity proposal.